As the roll-out of Google’s widely discussed mobile ranking algorithm update on April 21st draws closer, you’re probably either looking forward to a validation of your SEO prowess, or freaking out about how much search traffic you’re about to lose.
Either way, it’s probably a good idea to assess your level of preparedness, and understand the most common issues and what it takes to fix them. Before we jump into that, let’s take a quick look what’s going to happen and why it matters.
Why the Update is Happening Now
For years it seemed that speakers at every conference I attended proclaimed it was “the year of mobile.” I’m not sure exactly which year it was, but it seems that one (or all) of them was right.
The trend has been clear for some time now, with desktop traffic steadily decreasing and mobile traffic steadily increasing at approximately the same…
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