Massive Google Update: 16th January 2016

We thought the 9th of January was big, then Google surprised us with the core algorithm update on the 10th, but today… today is something we’ve never seen before. Algoroo is in red again, but now at nearly 4 roos.

algoroo

Today’s update really dwarfs everything else. It’s a Burj Khalifa.

There hasn’t been a day like this recorded since we started tracking Google’s results. I’m going to have to check my data, to make sure this is not some sort of false alarm but from what I can see other trackers such as Mozcast are showing a very hot day indeed.

mozcastCommunity comments

‘Burj Khalifa’ added a few more storeys today. Seems like lots of things combined again to me, but only summising. UK finance and law look to take a wellying yesterday in UK winners and losers, whilst Google.com ironically was one of “biggest losers in France according to SERP Watch.”