Everything To Know About Google Panda Update 4.2

“This past weekend we began a Panda update that will rollout over the coming months,” said a Google spokesperson about Panda. “As you know, we’re always working to improve Google so search results are higher quality and more relevant for everyone and this is just one way we do that.”The latest refresh, which hit the search space almost after ten long months has affected approximately two to three percent of English language queries, as per the official announcement.

They also confirmed the percent of queries that are impacted by Panda this time around.

2-3% of queries affected

Google has confirmed that this refresh affects only 2-3% of search queries, which is lower than the previous refresh of 3-5% in September 2014 and the last true update in May 2014 which affected 7.5% of search queries.

Don’t forget that affected search queries doesn’t mean those queries all saw the loss of pages in those search results from this new refresh. It also includes pages that have made a return to those search results as well.

Haven’t noticed any major changes in your site’s performance in terms of rankings or traffic? Well, that’s because this rollout is happening at a snail’s pace. Yes, we dug out all the forums… tracked the plus and Twitter profiles of all the influencers heavily… kept refreshing the SEO blogs a few times a day, but no news as yet of any direct impact. All we know is that it started over the previous weekend and may well be spread over the next few months. So, if you’re lucky, your site may not see the impact for months. On the flip side, you might just see your page rankings alter within a matter of days.

“Coming months”

What exactly does “coming months” mean? Does it mean two months? Six months? Or is it in limbo right now depending on how fast (or not) they decide to roll it out on any given day or week?

That said, long roll outs are nothing new to Google, and we have seen it in the past. No one should really be surprised that they aren’t hitting the entire refresh out at once, even though there are some pretty vocal about the long length of the rollout.

Hopefully, this is something we will get further clarification on, or at least an announcement of some variety when it has finished rolling out in the “coming months.”

Who could be looser?

1.Websites those are having thin, duplicate and poor quality content

2.Websites those were affected by last panda updates but didn’t recovered

Who could be winner?

1.Website those are having full quality contents, and regular updates.

2.Websites those were affected by last panda updates and they received/changed content.

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Google To Launch New Doorway Page Penalty Algorithm

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.

Google announced they are releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results.

In short, Google does not want to rank doorway pages in their search results. The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing web site, with the goal of ranking multiple pages in the search results, all leading to the same destination.

Google’s Brian White said:

Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.

Google will be launching over this new ranking adjustment shortly and those who have created doorway pages may see them really soon.

How do you know if your web pages are classified as a “doorway page?” Google said asked yourself these questions:

Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?

Are the pages intended to rank on generic terms yet the content presented on the page is very specific?

Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?

Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?

Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?

Google To Confirm The Next Penguin Update/Refresh

Last time there was a big Penguin update by Google, i.e. Penguin 3.0, Google did not announce that it happened but they confirmed it after we asked about it.

Google’s John Mueller implied they would do the same thing next time a Penguin algorithm is updated or refreshed.

He said in a Google+ hangout at 1:17 in to the video when someone asked about Google announcing the next Penguin update.

I don’t think we’d pre-announce it but if this is something bigger that happens that people have been waiting for we will try to confirm it.

According to my records, there has not been a Penguin update since early December and it is unclear when the next one will happen. So we know Penguin is not running monthly or regularly yet but it is a goal they set out with. Although, at one point Panda was and maybe it stopped?

But when it does, I am sure we will report it quickly and get Google to confirm it.