Massive Google Update: 16th January 2016

We thought the 9th of January was big, then Google surprised us with the core algorithm update on the 10th, but today… today is something we’ve never seen before. Algoroo is in red again, but now at nearly 4 roos.

algoroo

Today’s update really dwarfs everything else. It’s a Burj Khalifa.

There hasn’t been a day like this recorded since we started tracking Google’s results. I’m going to have to check my data, to make sure this is not some sort of false alarm but from what I can see other trackers such as Mozcast are showing a very hot day indeed.

mozcastCommunity comments

‘Burj Khalifa’ added a few more storeys today. Seems like lots of things combined again to me, but only summising. UK finance and law look to take a wellying yesterday in UK winners and losers, whilst Google.com ironically was one of “biggest losers in France according to SERP Watch.”

Google To Confirm The Next Penguin Update/Refresh

Last time there was a big Penguin update by Google, i.e. Penguin 3.0, Google did not announce that it happened but they confirmed it after we asked about it.

Google’s John Mueller implied they would do the same thing next time a Penguin algorithm is updated or refreshed.

He said in a Google+ hangout at 1:17 in to the video when someone asked about Google announcing the next Penguin update.

I don’t think we’d pre-announce it but if this is something bigger that happens that people have been waiting for we will try to confirm it.

According to my records, there has not been a Penguin update since early December and it is unclear when the next one will happen. So we know Penguin is not running monthly or regularly yet but it is a goal they set out with. Although, at one point Panda was and maybe it stopped?

But when it does, I am sure we will report it quickly and get Google to confirm it.